In order to attract a large volume of qualified leads, your law firm has to be found by your potential clients. Your attorney marketing team will include a skilled SEO Manager, who will be responsible for making sure your website ranks high on all major search engines, especially Google. Higher visibility means a higher volume of visits, resulting in higher revenue. 68% of searchers only engage with the first few results they find, so SEO is crucial.
In today’s competitive online legal marketplace, unless your website is on the first three pages of the search engines for specific keywords relating to your practice, your website will not be found. If your firm is like other law firms, the majority of your business is based on referrals. However, there are thousands of people each month who are looking to hire an attorney by finding them on the internet. What are these consumers typing in to find a lawyer? That is the single most important question and is the foundation for an internet marketing strategy that will generate new business online.
Our SEO for lawyers process begins with an in depth evaluation of your firm’s goals for new client generation. After finding out what kind of cases your firm would like to generate, we do in-depth keyword research to make sure your site will be optimized for the most popular keywords and key phrases that consumers are typing in when trying to find an attorney that handles the practice areas your firm specializes in. It does you no good to appear for search phrases that nobody is typing in so it’s important that you have visibility for a wide variety of search phrases. If your website is ranked highly on Google for targeted search phrases that are commonly used by consumers searching the internet, then you will have the opportunity to land those clients.
Keep in mind, having high visibility on search engines like Google, Yahoo, and Bing does not mean you will have success. Having high visibility is crucial to success but it’s only one of three critical elements you need. What else do you need to maximize your chances of turning visitors into new cases ? An impressive law firm website design and compelling content that convinces a visitor to contact your firm. Those other two factors are critical in maximizing your potential for picking up new clients via the web.
Not All SEO Companies Are the Same
There are many companies that provide SEO for lawyers. It’s important that you understand that there are a very small percentage of SEO companies that actually do really great work. The truth is the majority of companies providing search engine optimization do a very poor job and actually can get your website penalized by Google. It’s sad that so many companies have tarnished the industry but there are great SEO companies out there. Casesite is one of those companies.
There are more than 200 factors that Google uses when determining search result rankings. While nobody outside of a select few Google engineers know all those factors, over the years through extensive testing and research we have learned many of the most important ones that play a big part in rankings. Our understanding is apparent in the results we have earned for our clients all over the U.S.
Our SEO services include:
Onsite SEO – We help ensure your site is setup properly to maximize visibility, relevance, and structure.
Website Analytics – We provide Google analytics that will tell you which referral sources sent traffic, which search terms your site was found for, how long visitors are staying on your site, the most visited pages and the amount of traffic coming to your site each month.
Ask for a demo to see what we have been able to do for other law firms in the most competitive areas of law including personal injury, criminal defense, family law and employment law.