Content Marketing for Lawyers
Websites Designed to Make the Phone Ring
Looks count, but conversion is KING. Not only do we test hundreds of our own websites to see which ones convert, but we pay thousands to see results of other webmasters’ tests. The slightest change in your design can either squash conversion or increase it by 600%. Which would you prefer?
Razor Sharp Legal Content that Google Cannot Resist
With CaseSite, SEO is a three-step process: keyword research, landing page creation, and SILOing. But it all begins with the content. You need to have content that is not only informative, but is optimized for search engines. You get the most valuable phrases into your site with perfectly built landing pages, then we interlink them in a very specific way to allow every drop of link juice to flow where it’s needed most.
Blogs & Social Media Syndication to Reach More of Your Perfect Clients
Lawyers don’t have time to write articles per week, and even the best writers don’t know the law as well as attorneys. Choose your topic from hundreds of commonly searched questions currently found in legal chatrooms, blogs, and social media, and we’ll transcribe a 60 minute phone or Skype interview and publish it on your site and all social media profiles.
Website Content that Positions YOU as the Authority
Some marketing firms say don’t worry about your website text, but if you were looking for someone to protect your future, your rights, and all of your possessions, wouldn’t you read as many pages as you can to see who you’re dealing with? We like to start your website with pages of focused on top level content and then continuously add to make sure it shows that you are an expert in your field.
Pure POWER Link Building Will Have Your Competition Begging for Mercy
The only way to increase your rank, beat out your competitors, and attract the best leads is through continual link acquisition from authoritative websites in your exact niche. CaseSite, experts in the legal industry, has more than enough juice to send you to the top. In fact, it’s our unique selling proposition and what we do best.
Lightning Fast Websites Means More Clients and Cases
Page load times should be under seconds…any longer and you’re losing visitors. Plus, faster websites get better Google ranking.
We’re always racing websites to see which one gets the cheese. Migrating your website to the fastest host is part of our offer, so you’ll be on the fast track in no time.
Personal Reporting So You Always Know Where You Stand
From content marketing, to link building, to onsite SEO, there are numerous factors that impact how well you rank and convert visitors into clients. The team at CaseSite monitors and reports on all metrics on a weekly basis (most companies report monthly). We believe frequent testing and reporting is the best way to increase your ROI.
Customer Service
On a whole, SEO changes monthly. Where your website appears in search engine results changes minute by minute. With such inherent turbulence, you deserve to only speak with people that are in the trenches and know what’s going on. We pride ourselves in being by your side every step of the way. You’ll feel like you have your own internet marketing department right down the hall.
What Sets Us Apart
The Other Guys
CaseSite
Use template writing which could result in duplicate content and plagiarism penalties.
CaseSite hand writes all of your law firm website pages. Every bit of content is original and of the highest standards because you want more clicks from people that are searching for exactly what you offer.
Offer cookie cutter link building services like directory listings and article submissions.
CaseSite designs & executes very complex and bulletproof link building campaigns, so your website gets a safe layer of protection, as well as the proper nutrients it needs in its current stage of development, because you want to achieve better rankings while staying insulated from changes in Google’s search algorithm.
Shoot into the dark and hope to hit something.
CaseSite analyzes your website and backlink profile as well as all of your competitors’ websites and backlink profiles before sending you a project proposal, so all pages & keywords are measured on a multiple of attributes to determine all pertinent website strengths and weaknesses. All so you know exactly what it’s going to take to win in your law specialty and location(s).
Price their service on their website design.
CaseSite services are priced on website content publishing and link building, so you’re investing specifically in your entire website. By investing in the content as well as design and SEO, you’ll see more visitors and your firm will reach more business goals, because even a simply designed website with the right ingredients can compete with any authority in the market and win.
Their link building campaigns are typically “set it and forget it”.
CaseSite Internet engineers analyze and adjust your link building diet on a monthly basis, so you can be sure your website is getting the exact nutrients it needs in the exact time it needs it, because you want to maximize your ROI, and get the most visitors possible in the shortest amount of time.
Offer limited link building strategy insight.
CaseSite has one of the most comprehensive thought leadership programs in the industry, so you can stay up to speed with free webinars, videos, a smartphone app, blog posts, whitepapers, and reports, because our best clients are the most informed ones.
Has “account managers” who are most interested in meeting sales quotas.
CaseSite is made up of Internet engineers, only, so everyone you speak with at CaseSite is a Lawyer SEO freak and will give you the real data without sales pitch, because you don’t like talking to someone giving canned responses read from a computer screen.
Outsource their SEO & link building overseas.
CaseSite’s services are homegrown and in-house, so you will always speak with a law firm SEO expert who is working on your campaign, because our clients feel better knowing we are working hard for the success of their website instead of simply sending the work overseas and counting our profits.
Gain an Entirely New Kind of Power
Your perfect clients are directed to the top 10 law firm websites on Google. All other law firms starve. At CaseSite, we help law firms win online, because at our core, we are a highly competitive team of Internet engineers. Our mission is to help a select group of law firms completely dominate their markets and feast on the lion’s share of profitable clients and cases.
Enter a Whole New Era for Website Authority
You are what you eat:
Law firm websites need proper nutrition to climb in rank just like olympic athletes need proper nutrition to reach optimum performance. Top level athletes need all their essential vitamins, minerals, proteins, and carbohydrates. Top ranking sites need a complete package: the right design with well-balanced content, all optimized for search engine rankings. Get B-12 shots for your law firm website ranking.
Formulated for strength and accuracy, CaseSite’s Website Nutrition incorporates a series of remarkable feats, combining content creation and publishing, into an entirely new process.
The right nutrients when you need them most:
Our Internet engineers analyze and adjust your content marketing diet on a monthly basis, so you can be sure your website is getting the exact nutrients it needs in the exact time it needs it, because you want to maximize your ROI and get the best rankings in the shortest amount of time possible. Over time, you’ll compete with any authority in the market, and win, so you can live a better life doing more of what you do best.