PageRank is dead: Understanding Domain Authority and Domain Rating for lawyers
As it Appeared on AVVO Lawyers must be able to track their progress with SEO. Otherwise, investing in digital platforms can start to feel like throwing money into the black hole of the Internet with little to show for it. Google uses over 200 factors to rank attorney websites stored in its index, and 2 leading metrics that neatly combine those factors into an easily digestible score are known as Domain Authority and Domain Rank. Regardless of browser, search term, searcher, location, or device, these metrics give lawyers the at-a-glance information they...