Case Link Building Strategy

Natural Link Building Strategy

Put simply, we build links in a way that mimics the path of viral content – The exact same structure that happens naturally online when something goes viral. This is exactly what Google always says they want: Create quality content that attracts links and goes viral. The difference here, is we just make it go viral ourselves.

This is the most naturally occurring link structure for getting links quickly. This means faster rankings, while keeping your CaseSites safe by funneling links through properties that Google loves.

Let’s walk through the 2 major parts of what happens when something goes viral:

1. Link Authority: The Authority Module

The first thing you need in order to rank is Link Authority. We start by first creating mini-authority top-level properties that link back to your CaseSite on high authority blogging sites like WordPress, Blogspot, & Tumblr.

These properties serve as the seed for our viral structure. They are optimized with relevant, original articles, videos, and pictures. We want them to be dripping quality and relevance for your subject matter.

Now it is time to make them go viral!

When an authority site posts an article, other sites immediately begin writing responses that link back to it. The CASE simulates exactly that. We create a viral link structure that push link juice up through 3 layers, through the optimized mini-authority properties that funnel all of that authority to your CaseSites.

The Authority Module includes:

  • Top Level Properties (Like WordPress, Blogspot, & Tumblr)
  • Supporting Web 2.0s
  • Supporting Bookmarks
  • Supporting Profile Links

The amount of links for each of the layers depends on which package you get.

2. Link Volume – The Volume Module

The second thing you need in order to rank is Link Volume, meaning the syndication of articles by hundreds of other sites.

We slow-drip each article to our own network of PR sites over a period of 3+ weeks. By slow-dripping these articles, we create a steady link velocity. This means you’ll get a natural flow of links over a long period of time, not just all at once.

All The Bells & Whistles

Link building requires attention to detail. We’ve created a fine tuned system with all the features you need to succeed.

Keyword Diversity

When you submit your inputs you’ll be able to input multiple keyword phrases, (up to 15) depending on the package you order, so you can chose your optimization levels.

Over-optimized? You can even submit all naked anchors (

This is especially important in avoiding Penguin penalties. We encourage Law Firms to keep their exact-match anchors as a very low percentage of their profile and use naked anchors, brand terms, and long tails to create a natural anchor profile.

In the underlying links of our structure, we completely randomize the text coming up to the top level properties.


“Co-citations” are links to other, non-competing high authority sources. In the naturally occurring web, most articles site more than one source.

To increase the naturality of the links coming to your site, you can activate our co-citations feature on your order. When we build links back to your site, we’ll also include a link to a non-competing high authority domain which diversifies your outbound links and helps eliminate footprints!

Ongoing, Monthly Automatic Top Level Diversity

If you order our Monthly SEO package for the same URL, we’ll automatically use new Top Level domains on the next order. This means, on your first order you may get a WordPress, Blogspot & Tumblr. If you place another order for the same domain, we’ll automatically use new properties, like a LiveJournal, Webs, & a Blogster increasing the amount of diversity you get to your site, automatically.